Last updated: 10 November 2025

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This Privacy Policy describes our policies and procedures regarding the collection, use, and disclosure of your information when using our Service. This policy informs you about your privacy rights and how the law protects you.

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We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

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Data Controller

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Lander Taerwe

Imediaal BV

Kolmstraat 44,

Kruisem 9750, Belgium

BE1019.284.413

Email: info@imediaal.com

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Interpretation and Definitions

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Definitions

Account: A unique account created for you to access our Service.

Cookies: Small files placed on your device to enhance your user experience.

Service: The website www.imediaal.com.

Personal Data: Any information relating to an identified or identifiable natural person.

Usage Data: Data collected automatically, such as IP address, browser information, pages visited, etc.

You: The person accessing the Service, or the entity using the Service.

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What data do we collect?

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When you use our services or complete a form, we may collect the following data:

• First and last name
• Email address
• Phone number
• Company name and address
• Data about your use of the website (IP address, browser, pages visited, timestamps)
• Any other information you voluntarily provide

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Legal basis for processing

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We process your personal data only on a legal basis (Art. 6 GDPR):

• Contractual necessity: to deliver a strategy call or requested service.
• Legitimate interest: to follow up on your request or improve our services.
• Consent: for marketing communication via email or SMS (only if you have given explicit consent).
• Legal obligation: to carry out invoicing and accounting correctly.

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Purposes of processing

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We use your data for:

• Processing requests and delivering services
• Contact and follow-up on quotes/calls
• Marketing (only with consent)
• Analysis and optimization of our website and campaigns (e.g. Google Analytics, Meta)
• Payment processing (e.g. PayPal, Stripe)

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Sharing of data

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We only share your personal data with third parties when necessary:

• Service providers: for hosting, analytics, marketing tools (e.g. Google, Meta, Mailchimp, GoHighLevel, Framer).
• Payment partners: PayPal, Stripe.
• Legal authorities: if required by law or court order.

Some parties are located outside the EU (e.g. US). In that case, we ensure appropriate safeguards, such as Standard Contractual Clauses.

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Retention periods

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• Lead data: max. 24 months, unless deleted earlier.
• Customer data (invoicing): 7 years (legal accounting obligation).
• Marketing data: until you unsubscribe or withdraw consent.

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Cold prospecting

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We process limited contact data (such as name, job title, professional email address, and company name) for the purpose of cold prospecting: approaching potential business clients for whom our services can reasonably be considered relevant to their professional activities.

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The legal basis for this processing is our legitimate interest (Article 6(1)(f) GDPR). We have carefully weighed our commercial interest against the privacy rights of the person concerned.

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For all forms of cold prospecting, the following applies:

• we only use publicly available or professionally provided data (such as via company websites, trade fairs, or LinkedIn);
• we limit ourselves to messages that are relevant to the recipient's professional role or organization;
• we clearly state who we are, why we are making contact, and how we obtained the data;
• we always provide a simple way to object or unsubscribe from further communication.

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When someone objects or unsubscribes, we immediately remove the contact data from our prospecting list. If no mutual contact or interest is established within 12 months, the data is automatically deleted.

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This processing is recorded in our internal register of processing activities and is used exclusively for B2B prospecting purposes.

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Cookies and tracking

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We use cookies to ensure our website functions correctly, to remember preferences, to analyze statistics, and to improve marketing.

• Functional cookies: necessary for operation.
• Preference cookies: remember settings.
• Statistical cookies: anonymous analysis (e.g. via Google Analytics).
• Marketing cookies: for advertisements and remarketing.

You can manage or refuse cookies via your browser settings or our cookie banner.

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Security

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We take reasonable technical and organizational measures to protect your data. However, no system can guarantee 100% security.

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Your rights

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You always have the right to:

• Access, modify, or have your data deleted
• Request restriction of processing
• Object to processing (including marketing)
• Transfer your data (data portability)
• Withdraw your consent
• File a complaint with the Data Protection Authority (www.gegevensbeschermingsautoriteit.be)

Email: info@imediaal.com

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Changes

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We may update this Privacy Statement. In the event of significant changes, we will notify you via email or our website.

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Contact us

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Do you have questions or would you like to exercise your rights?

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Email: info@imediaal.com

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